We take our ‘responsibility’ value very seriously. This year, in response to growing concern over childhood obesity we have initiated a number of programmes in the Education sector.
Launched by our Spanish business, a great example is the ‘Grow with Us’ campaign. The programme targets schoolchildren aged between three and twelve years and has seen 160,000 children participate across nearly 1,200 sites. Sessions such as ‘Grow in Health’, ‘Mediterranean Lifestyle’ and ‘A Safe and Healthy Planet’ have been promoted as part of the school meals service, improving knowledge and awareness of the benefits of a balanced, nutritional diet.
Similarly in Turkey, one of our fast growing markets, we have initiated a health and wellness programme for schoolchildren involving the production of a nutritional guidebook and story book containing nutritional information presented in a fun and engaging way. The books cover topics such as nutritional values, calorie measurement, growth charts and menu planning for specific age groups. To date, 25,000 books have been distributed to over 65 schools and 25,000 school children.