By pursuing a passion for wellness and nutrition, we contribute to the health and wellbeing of our consumers. We help our clients to deliver improved employee performance and satisfaction, encouraging client retention in our business.
As a global foodservice company, we recognise that we have an enormous impact on what our 20+ million consumers choose to eat and drink. Our positive contribution to their diet and nutrition is our most significant impact and we are proud of the role we play in promoting health, wellness and nutrition, particularly as in some of the markets where we operate, the food we provide may be the only nutritious meal eaten by our consumers that day.
We are working closely with our clients (and through them with our consumers), suppliers, governments and regulators across the world to respond to public health issues such as those associated with obesity and diet. Our consumers are becoming increasingly sophisticated about the nutritional content of their food choices and during 2011 we have continued to roll out our healthy eating frameworks, ‘Balanced Choices’ and a new programme called 'Whole+Sum', across the business to enhance nutritional labelling across our food product range, providing consumers with the information that they need to make informed choices.
In the UK, we are actively supporting a Government initiative called the ‘Responsibility Deal’, aimed at addressing health and wellbeing within the UK population by encouraging the nation to adopt a more balanced lifestyle. As a demonstration of our commitment to the initiative, we have pledged to improve the nutritional labelling in our sites, including the introduction of calorie counts. We continue to reduce the levels of salt and artificial trans fats in the food we serve.